Compare and contrast psy 5025 ass. 4 Essay Example | Topics and Well Written Essays - 750 words

Compare and contrast psy 5025 ass. 4 - Essay Example Adlerian psychotherapy is complete built upon the theory of Alfred Adler. Adler was a strong follower of Freud. He disagreed with Freud’s sexual development theory however. He believed the child’s experiences with power and the lack of power make the difference between positive mental health development and unstable mental health development or neuroses as Freud called it. Adlerian Therapy works with several major issues. Emphasis is placed on the importance of the feelings of self the come from conflicts and social interactions. This is basically an individual’s self image or self esteem. This therapy also stresses that one’s sense of self is the core of personality. Therefore they would say that personality is moldable and ever changing. In general this therapy begins with psychoanalysis however greater emphasis placed on motivation and social interactions (Schwartzman, 1998). The goal of Adlerian play therapy is to challenge and encourage the beliefs and the goals of the client and to help them form goals that are useful in social relationships as well as help them form an image of themselves that allows them to feel equal to others. These goals relate to every area of the client’s life (Schwartzman 1998). In general adlerian therapy and in play therapy the therapist provide a supportive and accepting enviromnet for the client to open up. In the case of children that is not always enough. Children are seen as timid and unwilling to share why they are doing things with adults by nature. Since Adlerian therapy is basically talk therapy the systems theory needed to be added for play therapy. They see play as a way to fool the child into opening up because the session is conducted during a â€Å"play time†. By playing together the therapist puts him/her self on the same level of the child so the child will open up. The play is not seen as therapeutic but rather as a tool to do psychoanalysis with the child (Schwartzman,

Marketing Budget Essay Example | Topics and Well Written Essays - 750 words

Marketing Budget - Essay Example The above spread sheet is the explanation of the actual workings, response rate, CPM, Prospects generated, and conversion rates. The spa is actually expected to have 842 conversions a month from these promotions and an average sales per head of $80 will result in sales of $67360 per month. Response rates have been taken at the following percentages News paper ads at 2%, Magazine -1 % and Bill Boards - .5%, in the Print media. As the spa is using the pull strategy to market its services, hence it currently will not employ a telesales team to actively push sales over the phone. Besides, the spa does not possess a large calling base. However, with an existing base of 250+ names and numbers it decides to send direct mail and a 5% conversion on this generates 12 prospects. Sales Force: The spa operates only with a minimum of 2 salesmen who make 7 calls a day, 5 days a week with 20 % prospects and a 35% conversion rate on the prospect. A senior member will accompany them to a corporate house once a week and the sales men will take the lead from there to generate further business. Events and Sponsors: This will generate an additional 50 % conversion rate considering the celebrities who would visit the spa as this lures people to be present in the spa during their visit to the spa. The CPM for Television is $6 per 1000 viewers and this would result in $60 for a 30 second commercial aired once. Airing this 4 times a day, 30 days a month costs $7200. The CPM on the internet for Face book and MySpace is $.5 for 1000 views a day ,$50 for 1,00,000 views 30 days a month is $1500. The conversions for all print and non print prospects have been kept a conservative 15%. The budget mentioned is both viable and comprehensive and even a 15% slip on the expected rate will leave the spa with a healthy Net Profit